I was scouring the internet for quotes on chocolate cake to start off this post (oh, the life of a food blogger) and I came across this:
"He showed the words "chocolate cake" to a group of Americans and recorded their word associations. "Guilt" was the top response. If that strikes you as unexceptional, consider the response of the French eaters to the same prompt: "celebration"."
That is from a study which was recorded in Michael Pollan's book In Defense of Food, a book that if I wasn't so broke or actually had time to read anything unrelated to uni that I would be jumping up and down to read. Okay, that might be a slight exaggeration, but it does sound like an interesting book.
